When Acronis introduced its solution, it was the first product to make enterprise-grade full disk imaging available to home users. Updating the name to Acronis Cyber Protect Home Office provides a better view into all of the capabilities available to the individuals, families, freelancers, and IT professionals who rely on the solution. A product’s name should reflect what it offers to the customer, however, and Acronis’ home use solution has evolved tremendously in the past 18 years. Acronis True Image built a loyal following and a lot of brand equity since its initial launch.
Acronis True Image, the leading personal cyber protection solution, is changing its name to Acronis Cyber Protect Home Office.Ĭhanging the name of such a well-known product is never an easy decision for a business.
After nearly two decades, one of the most recognizable software brands is getting a new name.
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